Embracing the future of foodservice: key trends to watch in 2026–2027
A look at the emerging foodservice trends operators should be watching.
Read on the NRA blog ↗The official Israeli delegation to the NRA Show, Chicago.
Once a year, the entire U.S. restaurant industry gathers in Chicago. We bring an official Israeli delegation into the room, and stay beside every member from day one.
We organize and lead the official Israeli delegation to the NRA Show, from the planning stage to the show floor.
We bring Israeli suppliers and brands onto the show floor and manage Israeli booth registration.
A preparation series, so you land in Chicago ready instead of figuring it out on the floor.
We connect Israeli operators with the right U.S. partners, distributors and advisors.
A festive opening, our own session room at the show, and a full schedule beyond show hours.
A team in Chicago that stays with you at every step: before, during and after the show.
In Chicago, the entire U.S. restaurant industry comes together, along with the trends, innovations and technologies that set the direction of the field. As a delegation member you see all of it up close, with guidance and representation the whole way.
The delegation takes part in the show's International Reception, the evening where professionals from over 110 countries meet. Saturday, May 22, 2027, at McCormick Place.
NRA Show figures. This is the stage your brand steps onto.
Not another show ticket. A full program, from the moment you land in Chicago.
A closed event for delegation members, with key players from the restaurant industry.
Under the auspices of the Israeli Consulate in Chicago, an evening with Israel's representatives.
Talks built around what an Israeli operator needs in the U.S.
Meet the suppliers, partners and advisors that matter.
A closed circle for the delegation's guests.
Our team beside you the whole way.
See where the industry is heading before everyone else.
The newest gear, ingredients and ideas on one floor.
Visits to Israeli and Jewish businesses across Chicago.
Taking part is a business investment, not just a trip abroad.
Landing in Chicago, the delegation's opening event, and the show's International Reception that evening, where professionals from over 110 countries meet.
A full day inside the NRA Show with a guided plan, alongside focused sessions built for Israeli operators.
A festive dinner under the auspices of the Israeli Consulate, pre-arranged introductions, and tours of Israeli and Jewish businesses across Chicago.
A final round at the show, closing business connections, and a wrap-up before heading home.
The full program is shared with members and may be refined.
Before we land, we'll hold online sessions covering everything that matters at the show, to prepare you as fully as possible.
The show floor
The delegation on the floor
Israeli innovation
NRA Show, ChicagoNo two restaurants break into the U.S. the same way. So every member gets a package built around their own goals, and a team in Chicago that works for them before the show, during it, and long after it closes.
Sponsorship puts your brand in front of the Israeli operators, suppliers and decision-makers heading to Chicago in 2027. Every partnership is built around your goals, not around a fixed package.
Opportunities are limited and tailored to each partner. Let's find the right fit for your brand.
A look at the emerging foodservice trends operators should be watching.
Read on the NRA blog ↗Why artificial intelligence is now a lasting presence in the industry.
Read on the NRA blog ↗How dairy-free and plant-based options moved into the mainstream menu.
Read on the NRA blog ↗Israeli restaurateurs, suppliers and brands that want to grow in the U.S. market. Also restaurateurs hungry for innovation who come to learn, open their minds and see the cutting edge of the industry.
The full delegation program: the opening reception and the delegation dinner, focused sessions, VIP networking and our team on the ground throughout the show.
No. You can join as a visitor, and if you want to exhibit we manage Israeli booth registration for you.
Yes. Taking part is a fully recognized, tax-deductible business expense.
Leave your details through the Register button and we will contact you with the next steps.
A private area for confirmed 2027 delegation members. It holds resources, schedules and updates.
Leave your details for the 2027 delegation and we'll get back to you with the next steps.
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